Welcome internet users and potential business owners. This short post is going to serve as a vehicle for me to discuss some of the broader aspects of what makes a successful modern advertising campaign. The things I’ll be talking about are not specific to website advertising, but rather these principles will generally transcend most mediums and context barriers. The focal point of my case study is in brand recognition and memorability of an advertising campaign.
Select a Simple Logo
Okay so to begin please visit one of the Wonga sites. I’ve linked to their South African domain (you’ll see why in a moment.) But for now you should observe the iconic blue speech bubble graphic that forms the logo for ‘Wonga’. I feel like this simple logo is well on it’s way to becoming iconic. Of course it still needs the white text to make it 100% clear who is being represented but the Wonga team are pumping a lot of time and effort into reinforcing this logo. They’re spending millions of pounds on football team sponsorship, television, radio and online advertising. Although their advertising campaigns are through a diverse range of media, it is always the simplicity of their minimalist logo that people will be remembering. This will go from strength to strength and help to solidify their brand identity to the point where people will instantly recognize the brand.