To make a place for yourself in today’s competitive business world, you need to have a reputable brand. Branding gives you an edge over the competition by communicating your unique values and establishing an authoritative voice and presence in your industry. Branding is not something to be left for the high and mighty corporations. Small businesses too can benefit from implementing branding strategies to help grow healthy relationships with the target audience and cement their place as leaders in their respective fields. Here are some simple tips to help you create a successful brand:
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Thinking about running a self-employed contracting business? You’re not alone. According to the US Bureau of Labor Statistics (BLS), there are 9.379 million self-employed contractors in the United States as of November 2020.
When you’re running a business, it’s easy to get overwhelmed with what processes to prioritize first, who to hire next, or how to get your customer service up and running.
While you might not think building out your customer service team or process is a top priority, you should know that 84% of organizations working to improve customer service report an increase in revenue.
My husband runs a small business from our home, and I am lucky enough to be his bookkeeper. No, really, it’s not that bad. In fact, I have come up with some tips and tricks to make it quite painless. I will share a few of these with you.
With a small business, getting a good handle on the financial side of things is particularly important. In the early years, maybe you made a hash of things? It’s never too late to take steps to get on the right side now.